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Retailers using antiquated tools like email and spreadsheets to track the development of new products and for creating and sourcing products with suppliers is difficult, time consuming and leads to a slowdown in productivity, lost time and costly errors. Companies risk diminishing product quality, increasing time to market and compromising brand value in a rapidly accelerating marketplace.

Retail transformation is a must for retailers to ensure brand longevity and a competitive edge. But, retail transformation can be expensive and seem as slow and difficult as trying to turn around a large ship.

Luckily, modern technologies like Product Lifecycle Management (PLM) solutions enable retailers to modernize their way of working.

Discover five ways PLM drives retail transformation and protects brand longevity with increased product variety in more categories, available in more markets, faster, without any compromise on quality.

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