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Biti's, the Vietnamese Footwear Company Finds Success with Centric PLM

Biti's, the Vietnamese Footwear Brand

Biti’s started as a small-scale workshop with merely 20 workers in 1982. With great determination, strong will and unchanging humility for further success, Biti’s stood firm through the subsidy period of the national economy to establish and prove their current position. Going through more than one-third of the century with “tireless steps”, Biti’s has never ceased to make improvements and transformations to steadily build up their footwear brand with a diversity of forms and styles. In addition, Biti’s has focused on developing contemporary production and im-export strategies, valuable material-financial-human resources to compete with other strong brands all over the world.


The Biti's Challenge & Search for Right PLM Partner

Seeking to replace an outdated PLM with a more effective platform, Biti’s selected Centric Footwear PLM.

“Currently, our data is scattered and not centralized,” says Jenny Vuu, VP R&D at Biti’s. “Producing reports requires a lot of time and paperwork, and it is difficult to track sample phases in real time. This causes mistakes and wastes time and money. We wanted a new PLM to minimize mistakes, speed up reporting, track the range visually and monitor the product lifecycle in order to deliver products to market on time.”


Jenny cites Centric PLM’s agility, user-friendliness, functionality and a very fast time to value with the ability to go live in six months as critical factors in Biti’s decision.

“Centric is a well-known PLM for many fashion brands, especially footwear, and we’re very confident of the project’s success. We’ll be able to track delays, manage potential risks, track historical product development data, easily find information and optimize our processes. We expect to reduce time to market, react smartly to fast fashion trends and give R&D teams more time to focus on technical improvements. Our relationship with Centric is very promising, and we look forward to learning, sharing and growing together.”


“We are happy to welcome Biti’s as our latest customer in Vietnam,” says Chris Groves, President and CEO of Centric Software. “Biti’s has an ambitious vision to become a powerful manufacturer in Asia, and we are proud to be part of their plans as they implement Centric PLM.”


Centric Software, trusted by > 400 retailers, brands and manufacturers


From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics, beauty, food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. 

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.